Streaming Video Alliance Convenes at Ericsson to Continue Creation of Best Practices for Online Video - By Marketwired

FREMONT, CA--(Marketwired - Feb 9, 2017) - The Streaming Video Alliance (the Alliance), an industry forum comprised of leading companies from the online video ecosystem, today convenes at Ericsson in Santa Clara for its first quarterly member meeting of 2017. Highlights from today's event include a keynote address from Ericsson executives and the welcoming of new Principal Members, NCTA, Harmonic and Western Digital Corp., and new Supporting Members, CenturyLink and Edgeware.

Today's meeting will feature keynotes by Ericsson TV & Media Strategy organization executives including Vice President, David Price; Vice President of Technology, Raj Nair; and Senior Advisor of Consumer Insights ConsumerLab, Anders Erlandsson. The meeting will also include a general member session and a networking reception.

"It's a critical time in the online video industry for technology companies to work together and collaborate on best practices, guidelines, requirements and specifications," said Jason Thibeault, Executive Director of the Streaming Video Alliance. "The Alliance is more focused than ever to develop processes and interoperability that will enable anyone to put together a high-quality, consistent streaming experience -- we're thrilled with our continued growth and progress."

As part of the meeting, members will break out into multiple Alliance Working Group sessions to progress on a broad range of important streaming topics. These Working Group sessions include:

Open Caching
Quality of Experience
Ad Insertion and Audience Measurement
Geo
Privacy and Content Protection
Scaling
Virtual Reality / 360-Degree Video (Study Group)

The Working and Study Groups are at the heart of the Alliance, where a focus on important streaming video issues allows a diverse group of streaming experts to reach agreement on best practices, requirements, specifications and proposed standards. The cross-industry collaboration that these Working Groups foster will also help define an open streaming architecture that will promote the continued growth of online video.

Earlier this month, the Alliance announced that trials based on recently approved Open Caching Request Routing and HTTPS Delegation Technical Specification have started. The trials are the first implementation by Alliance member companies of open caching systems that incorporate the specification for request routing in ISP networks to optimize delivery and ensure superior Quality of Experience for live and on-demand video streaming. Participants in the Open Caching Trials include Charter Communications, Limelight Networks, Major League Baseball Advanced Media, Qwilt, Verizon, Viacom, ViaSat and Yahoo. The companies, mostly members of the Alliance's Open Caching Working Group, will conduct a range of use cases during the trials, including live and on-demand streaming video traffic over HTTP and HTTPS. The participating companies will report trial results to the Open Caching Working Group.

The Alliance will continue to assess new topics and, as warranted, activate new working groups to further advance the organization's agenda.

Members of the Alliance include companies from across the streaming video ecosystem: network operators, technology providers, service providers and content owners. Current members are: Adobe, Arris, Cedexis, CenturyLink, Charter Communications, Ciena, Cisco Systems, Comcast, Concurrent, Conviva, Edgeware, Encompass TV, Ericsson, FOX Networks, Harmonic, Hughes Satellite Systems, IBM, IneoQuest, Intel, Irdeto, Level 3 Communications, Liberty Global, Limelight Networks, MediaMelon, MLBAM, Mobolize, NBCUniversal, NCTA, NeuLion, Nice People at Work, Nokia, OWNZONES, Qwilt, Sky, System73, Telecom Italia, Telstra, ViaPlay, ViaSat Inc., Verimatrix, Verizon, Vubiquity, Western Digital Corp., Wowza Media Systems and Yahoo.

For more information on today's Alliance meeting, the Working Groups or to inquire about becoming a member, visit www.streamingvideoalliance.org.

About the Streaming Video Alliance
Founded in 2014, the Streaming Video Alliance's charter is to encourage deeper collaboration across the entire online video ecosystem, which will include the development of standards and best practices for an open architecture that will operate across the entire online video value chain. The Alliance is currently focused on identifying issues and solutions related to open architecture, quality of experience, and interoperability. For more information, please visit www.streamingvideoalliance.org.

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Wintergames live in VR with Eurosport and Orah 4i

Orah 4i delivers 360 live stream of Air + Style Festival and Alpine World Ski Championships 2017

Sports events are without any doubt one of the best used cases for live VR to date. Watching sports in 360 puts the spectator right at the center of the event, offering a much more intense experience than just sitting in front of the TV. This week, Eurosport shows how to transform watching winter sports into a breathtaking experience by offering a 360 live stream with Orah 4i.

During the weekend, Februay 3rd and 4th, the Air + Style Festival took place in Innsbruck, Austria. It’s been a winter highlight for over two decades which transforms Innsbruck every year into an international snowboarding mecca. Visitors enjoy world class snowboarding, as well as fantastic live music for a whole weekend.

This year, people following from home could join for a great experience as well. For the qualification as well as the finals of the Air + Style, Eurosport installed an Orah 4i right in the middle of the jump and streamed live to their VR app from there. The 360 live stream gave the audience at home the unique possibility to follow the snowboarders from the moment of their start at the top all the way to their landing on the bottom.

The Air + Style Festival was just the beginning for winter sports in 360 video, though. Today, the Alpine World Ski Championships start in St.Moritz, Switzerland. Eurosport and Orah 4i will live stream in VR from there during the coming days. You can follow the 360 live stream for free via the Eurosport VR app, which you can download here.

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