Posts by William Lee

You’re Crazy NOT to Be Facebook Live Streaming

Maybe you’re wondering what all the fuss is about Facebook Live. You may be thinking, sure, it’s cool, but how does it apply to my business? Why should I be using it for my marketing efforts? In short: If you’re not streaming video to Facebook Live, you’re crazy. Why? The facts speak for themselves. These…

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4 Reasons You’re Doing Facebook Live Streaming Wrong

If you’re in the broadcasting, streaming media or video production industries, you know how important it is to stream to Facebook Live. Everyone is doing it, from The Washington Post to Sesame Street, and it’s now a crucial distribution channel for viewer engagement. As an expert, you may think you know all there is to know about Facebook…

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Your Marketing Strategy Needs Facebook Live !!!

  Facebook Live is blowing up; it’s even more popular than YouTube among people who watch live-streams regularly. To learn more about how streaming video professionals are using this platform, we surveyed over 700 respondents—and their answers were illuminating. Here’s a look at the top findings from our Facebook Live Streaming Benchmark Report:   Want to learn…

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Facebook and YouTube Neck-and-Neck in Live Stream Battle

Live video streaming is a regular activity for half of online consumers in the United States, with breaking news the most popular category. The battle for video live streaming dominance is on, and so far neither Facebook nor YouTube has the lead. According to fresh data from research consultancy Magid, almost half of all online consumers…

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Ultra Low Latency Streaming for When Every Second Counts

For a growing number of app developers and streaming professionals, one thing is crucial for engaging users: fast delivery. And not the 18-45 seconds of latency typical of common HTTP delivery methods, but near-real time speeds. Nearly 80 percent of respondents to one of our recent surveys said they need sub-10-second delivery to end-users, and…

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Which Latency Scenario Fits Your Use Case? Find Out in Our Guide

News, sports, online gaming, user-generated content (UGC), web conferencing—you name the market, and live-streaming video is now ubiquitous in it. Content providers and end users across industries all want a piece of the real-time action. However, one complaint is still common from video streamers and viewers, despite nearly two decades of refining the technology: latency is too…

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A Technophobe Tries Out the Giroptic iO

Meet Amber. Amber doesn’t shy away from much: motherhood, entrepreneurship, ex-patriotism—she eats those things for breakfast. Ask her to install something on her PC, though, or change the settings on her smartphone, and she suddenly loses her composure. A technophobe! The Giroptic iO—so easy Amber (technophobe) can use it? As a good-natured experiment, we decided to equip…

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Turbo-Charge Your Facebook Live Audience by Scheduling Videos

With every passing minute, 510,000 comments are posted, 293,000 statuses are updated and 136,000 photos are uploaded on Facebook. It’s the third-most popular website in the world—and Facebook Live makes up an ever-growing share of this activity. So, how can you capture as much Facebook Live viewership as possible? One way to cast a wider net is to leverage…

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Streamago Builds on Wowza to Become #1 App

  Streamago is a streaming-media service that connects friends, family and communities around the world. With Wowza technology, Streamago created a live-streaming app for iOS and Android that climbed to first place in both the Apple iTunes and Google Play stores. Reliable delivery at scale was crucial for Streamago, which experienced very rapid growth early in…

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